• Focus on the Needs of the Decision Maker

  • Pesky Interview Questions That Keep Coming Up

  • Net a New Job



  • Focus on the Needs of the Decision Maker


    By Don Straits, CEO, Corporate Warriors

    All too often the job seeker is focused on what he or she is looking for in a job (i.e. income, benefits, location, function, responsibilities, title, stature, drive time, industry, and corporate culture). On the other hand, hiring executives have an entirely different set of standards for what they are seeking in candidates. If you, as a job seeker, fail to recognize the difference, you will be history in terms of being the candidate of choice.

    Let's explore the minds of decision makers and find their hot buttons. When you focus your search on these factors through your resume and through your interviews, you are more likely to be successful.

    What are employers looking for in a job candidate?

    1. Ability to do the Job.
    Sounds simple enough, but you would be amazed how many people apply for jobs for which they are not qualified. Before the decision makers dig deep into a candidate's background, or invite him or her in for an interview, they must first confirm this very basic criteria. Establish your ability through your resume or resume portfolio by placing your emphasis on accomplishments, results performance and insights into emerging trends, opportunities and challenges.

    2. Initiative.
    Unless you are entry level, most decision makers are looking for someone who can "hit the ground running." They do not want a long learning curve that requires costly training and where the new hire cannot produce quick results. Today's decision makers have very little patience. Demonstrate how you quickly identified a problem or need project, initiated an action plan, and produced bottom-line results.

    3. Job Growth.
    Decision makers look for people who go beyond their defined "job description." Show that you are adaptive and willing to take on additional responsibility and that you will go the extra mile to achieve success. You don't want to be perceived as someone who is stuck in the comfort zone and always content with the status quo.

    4. Self-Confidence.
    Decision makers want to know that they can totally put their trust in you to perform the job and produce the desired results. They develop this trust by seeing your confidence. Confidence can be displayed in numerous ways. Here are just a few of the things that decision makers look for: A) Speak with authority. Use phrases like "I can," "I will," and "I know." Avoid phases like "I think," "In my opinion," and "I feel that." B) Demonstrate a commanding presence by your appearance, posture, eye contact, and body language. C) Show your track record of ongoing success. Decision makers will not have confidence in you if they can only see a few accomplishments scattered over several years.

    5. Leadership.
    Leadership is not reserved for senior executives or managers. For example, a janitor can show leadership by finding a better way to do his/her job, by setting a great example for his/her peers, or by finding ways to cut costs through more effective cleaning equipment or a new supplier for less expensive cleaning materials. Leadership is a rare commodity. Show decision makers that you have the courage to take a leadership role, regardless of your level or function.

    6. Compatibility.
    Much to the regret of some people, decision makers look for a certain amount of conformity. This does not mean you must be the quintessential "Dilbert." Rather, organizations seek people whose personality style and behavior match the requirements of the job and the corporate culture. For example, we all know about the employee who is never happy with anything, is a continual whiner, and always finds fault with everyone else. During your interviews, avoid criticizing your former employer or placing blame on others for why things didn't get done. Always demonstrate your positive mental attitude (PMA).

    7. Attitude.
    OK, we wrapped up number six by mentioning your PMA. Let's build on that. If you want to be the standard by which all others are measured, then walk in the door with a high energy level, tons of enthusiasm, a zest for living, and the determination to be the very best at whatever you do. Enthusiasm is infectious. Others feed on it. It is motivating and drives others to higher levels of productivity and success. Show your enthusiasm every chance you get and you dramatically increase your chances of being hired.

    8. Social Skills/Interests/Involvement.
    In today's business world, it seems that professional courtesy and conduct are from another era. You can never say please and thank you enough. Give credit and praise to others. During your interview talk about the team's performance and the contribution that everyone else brought to your projects or your job. Show your interest in what others were working on and how you were willing to help. Show your involvement in organization activities-both social and professional.

    9. Integrity.
    Over the past few years we have witnessed the tragic abuse of authority and total lack of integrity by many of our nation's top senior level executives. Many have gone to jail and others will probably soon follow. Needless to say, this is a powerful message to everyone. Demonstrate your uncompromising integrity, professional ethics and personal morals. If a decision maker wants you to "wink" at laws or professional conduct, you don't want to work for that company.

    10. Communication Skills.
    We can't ever communicate too much. I admit that companies often have too many meetings, but I don't equate those meetings to communication. A good communicator possesses outstanding written and oral skills and knows how to use them effectively. Demonstrate to the decision maker how you continually use communication skills to achieve your goals. There is a lot of information here to absorb and it is difficult to hit all of these hot buttons through your resume and interviews. But by being aware of these hot buttons you can consciously try to touch on as many as possible. Instead of focusing on what you want, focus on what the employer wants and you will land that next job.


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    Pesky Interview Questions That Keep Coming Up

    By Carole Martin

    JobDig: Weekly Employment Newspaper, Volume 2, Edition 7

    Those same questions keep coming up -- in every interview. They can be tough ones because they are about you and your thinking process. Preparing for them ahead of time can save you some grief during the interview.

    What are your weaknesses?
    The most dreaded question of all. Handle this question by minimizing the weakness and emphasizing the strengths. Stay away from personal qualities and concentrate on professional traits:
    "I am always working to improve my communication skills so that I can be a more effective presenter. I recently joined Toastmasters which I find very helpful."

    Why should we hire you?
    Prepare and know your product -- YOU! Summarize your experiences:
    "With five years' experience working in the financial industry, and my proven record of saving the company money, I could make a big difference in your company. I am confident I would be a great addition to your team."

    Why do you want to work here?
    The interviewer is listening for an answer that indicates you've given this some thought, and are not sending out resumes just because there is an opening. Doing research should give you plenty of reasons why you want to work there. As an example, "I've selected key companies whose mission statements are in line with my values, where I know I could be excited about what the company does, and this company is very high on my list of desirable choices."

    What are your goals?
    Sometimes it's best to talk about short-term and intermediate goals, and not lock yourself into the distant future. Something like, "My immediate goal is to get a job in a growth-oriented company. My long-term goal will depend on where the company goes. I hope to eventually grow into a position of additional responsibility."

    Why did you leave (are you leaving) your job?
    This question is almost a certainty. If you are unemployed, put you're leaving in a positive context: "I managed to survive two down-sizings, but the third round was a 20% reduction in force, which included me." If you are employed, focus on what you want in your next job: "After two years, I made the decision to look for a company that is team-focused, where I can add my experience."

    When were you most satisfied in your job?
    The interviewer wants to know what motivates you. If you can relate an example of a job or project when you were excited, the interviewer will get an idea of your preferences. "I was very satisfied in my last job because I worked directly with the customers and their problems; that is an important part of the job for me."

    What can you do for us that other candidates can't?

    What makes you unique? This will take an assessment of your experiences, skills and traits. What makes you stand out? After your assessment, bring it all together in a concise manner: "I have a unique combination of strong technical skills, and the ability to build strong customer relationships. This allows me to use my knowledge, and break down information to be user friendly."

    What are three positive things your last boss would say about you?

    It's time to pull out your old performance appraisals and boss's quotes. This is a great way to brag about yourself through someone else's words: "My boss has told me that I am the best designer he has ever had. He knows he can rely on me, and he likes my sense of humor."

    What salary are you seeking?
    It is to your advantage if the employer tells you the "range" first. Prepare by knowing the "going rate" in your area, and your bottom line or "walk away" point. One possible answer would be:
    "I am sure when the time comes we can agree on a reasonable amount. In what range do you typically pay someone with my background?"
    There is no way of predicting which questions will be asked in an interview, but by reviewing some of the "most common" questions you will begin to focus on how to present yourself in the most positive manner.

    Carole Martin is a thoroughbred interview coach. Celebrated author, trainer, and mentor, Carole can give you interviewing tips like no one else can. Subscribe to her free email newsletter, "Interview Fitness Training." at www.interviewcoach.com. Her workbook, "Interview Fitness Training - A Workout With the Interview Coach," has sold thousands of copies world-wide and she has just released her latest book, "Boost Your Interview IQ," both available on Amazon.com.

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    Net a New Job: Successful job searches combine high-tech internet and old-fashioned networking


    By Vicki Lawrence
    Career Focus, Spring/Summer 2004.


    Over four million people go online every day looking for job information, according to a recent Pew Internet and American Life study. Many of them are using the huge national job boards, such as Monster, Career-Builder, and HotJobs. At such locations they can see job postings in a wide range of occupations from around the country. Users can apply for individual job openings and post their resumes online, where they can be viewed by recruiters after being sorted by relevant keywords.

    In fact, the national job boards have become so popular in the last couple of years that they are becoming victims of their own success. Monster has boasted of 15 million resumes in its active database, but what is any individual's chance of being the one discovered in that ocean of applicants? Not surprisingly, job seekers are reporting growing frustration and decreasing results from the large boards, as documented in the annual reports on the state of Internet job-hunting conducted by the online service Quintessential Careers.

    Quintessential Careers reports that the career sites created and contained by individual companies - usually large national corporations - are now the "hot spots for Internet job-hunting." The pharmaceutical giant, Pfizer, Inc., for example, strongly encourages all applicants to submit their resumes electronically. "The days of dropping off a cold resume have passed away," says Richard T. Chambers, a Pfizer spokesperson. "The online resume is the most effective way to apply. If you're interested in Pfizer, get into our database."

    So is this the way to find the job of your dreams? Well, maybe.

    Better to target than to broadcast

    Using the Net to research careers and opportunities makes sense. It's a great way to get information. And if you're interested in working for a large corporation or in a distant location, posting your resume on a job board, either national or corporate, is a quick and simple way to apply for many positions and to make your resume available to recruiters even before a position is posted.

    But there are pitfalls. On the big national boards, according to Quintessential Careers, some jobs might be bogus or misrepresented, listed by companies or employment agencies eager to see who's out there but without much to offer. Advertisers and spammers are another hazard. To counter a flood of e-mails offering get-rich-quick schemes, some applicants recommend listing a separate e-mail address for online applications. More serious privacy concerns have also arisen, including identity theft.

    The corporate boards seem to be a better choice for many people. But even so, some boards have rigid formats that may not do a good job of reflecting your actual experience or abilities. If the site will not allow you to post your resume substantially intact, you might want to see if you can post a link to your own Web site, where you can display your version of your resume, along with any other relevant information.

    If that option isn't available, and you feel that you cannot present yourself will in the format you have to use, it might be wise to evaluate how important that company is to you. There are a lot of sites out there, and there should be a limit to how much time put in at a place that won't let you give it your best shot.

    Choose your words carefully

    In any case, be sure to pack your resume with the keywords that signify your level of education, experience, and achievement. Remember, a machine will be deciding which stack your resume goes into. Don't expect it to read between the lines. Use action words and list concrete accomplishments that will be meaningful to employers in your field.

    Another potential problem can be the need to update. Resumes are usually sorted in reverse chronological order - the most recent submitted is the first one pulled up. Some experts recommend updating your file once a week, just so that it will appear near the top of the stack. But Chambers disagrees. "It's more important to update when the resume needs updating -a new degree, new duties or accomplishments. It behooves the recruiter to look through the stack at who's available. You want to hire the best person for the job." He's right, but at the very least, check in often enough to keep your resume in the active database.

    If you know what part of the country you want to be in, you should check out a local online board in that area. Another good source that is often overlooked are sites listing jobs in a particular field or profession.

    From Net to network

    But remember to watch how much time you spend at the keyboard. Job boards are one tool, not the only tool. Eighty percent of Americans work for companies with fewer than 100 employees, and those companies are unlikely to have a large Internet presence. In fact, according to studies reported in Quintessential Careers, online applications account for only 21 percent of company hires, while over 50 percent of hires come from some form of networking.

    Networking is still the most effective way by far to land a job, and it is all the more important now that the online process is making applying for a job ever more impersonal.

    Don't just post your resume, use the Internet to research that company or to track down names and contact information. Then get up from your desk and go out and meet people.

    Along with advising you to get your resume into the system, Chambers urges job hunters not to underestimate the power of networking. "Even students - especially students - should get involved with professional organizations in their fields," he says. "Even local professional groups are good. Or service groups. Get involved with the Rotary. The knowledge of who's doing what and where there's an opening is always important." -CF



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