Chapter 6

Effective Communication Skills

 Objectives
 Important Points

Objectives of the Chapter

       After reading this chapter, you will be able to:

·  Identify the general principles of effective communication

·  Explain the ethical issues of translating

·  Distinguish between the important features of telephone and personal communication

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Important Points of the Chapter

· Mastering certain skills will help you become a more effective communicator

· Watching facial and body gestures and listening to tone of voice are as important as listening to words for understanding

· Telephone communication has many different characteristics from personal communication

· There are important ethical considerations when translating

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6.1 Be An Effective Communicator

The following sections highlight three general communication principles and six special skills needed for effective communication.

1. Three Communication Principles

a. Planning: LHAs need to plan for any encounters with community members in promoting cancer screening.  Who is the audience?  What kinds of objections are expected?  When is a good time to present information?  What is the ideal place to give information?  What is the major objective of today’s presentation? 

b. Listening:  Before one eagerly presents any information, it is important to listen to one’s audience.  What are their concerns?  What makes them happy or unhappy? What turns them off?  Why do they dislike going to clinics or hospitals in Michigan?  It is surprising to see the extent of understanding that active and intensive listening can bring to an experienced listener.  One can safely say that listening to and understanding of one’s audience are prerequisites of effective communication.

c. Positive Atmosphere:  Before any information is provided, it is important for LHAs to create a positive atmosphere in which friendly relationships with community members are fostered.  A positive atmosphere can be created through active listening and understanding of the audience and through the LHA’s ability to show empathy, sympathy, and respect for the audience’s difficulties in life.

2. Six Specific Skills34

There are some specific skills that LHAs may find useful in promoting regular cancer screening.  These skills mainly consist of continuous testing and summarizing of one’s understanding.

They are:

a. Clarifying and Confirming

When you get upset by what someone says, take time to first clarify and confirm the intended message.  Ask what and why and afterwards summarize the speaker’s message ask whether you understood correctly.

This is a very important skill.  There are bound to be some differences of opinion between people.  When one senses there are differences or when one is tempted to disagree right off hand, one needs to find common ground from which to build new agreements or new ideas.  One can clarify and confirm by asking questions.  For example, one can say, “I don’t understand (or I’m not clear about) what you meant.  Would you please explain it another way?”  This is a general open-ended question.  Or, one can pick a specific aspect of what the other person has said, paraphrase it in a different way, and then seek confirmation.  For example, one can say, “Do you mean that you never go to a clinic when you feel OK?  Have you seen a doctor or nurse for flu shots?”

More examples:

·  Would you tell me more about why you don’t want to have a mammogram?

·  Let me understand what you just said.  Are you saying that you’ve lived long enough and do not need a mammogram even if you might have breast cancer?

b.  Building

When one sees a way to increase the usefulness of an idea, one acknowledges the connection to the other person’s idea, and adds value to the idea by specifying:

(i) Slight modifications

(ii) Additional benefits

(iii) Other applications

(iv) A more effective way to realize the original intent

Examples:

·  That is a good idea.  And if we add this it will really have a great impact!

·  You have made a great suggestion but perhaps you don’t realize that your idea will also have a great effect on….

c.  Crediting

When the other party has done something that deserves positive feedback, one needs to

 (i)    Make a general reference to behaviors being credited

 (ii)  Give specific examples

(iii)  Mention personal qualities

(iv)  Mention resulting benefits

Examples:

·  You’re always on time! 

·  You arrived at exactly 3 o’clock as we agreed.  It’s wonderful.

·  You are a considerate person.

·  You’re so considerate that you never make people wait for you.

·  I’m so glad that you mentioned this important point.

d.  Constructive criticism

If, after you have summarized the speaker’s message and are sure of the meaning, but you disagree with an idea, you can offer constructive criticism by:

(i)  Give an itemized response- specify the merits and your concerns

(ii)  Identify ways to retain merits and eliminate concerns:

· invite/make suggestions

· give/invite reactions

(iii)  Summarize suggestions/steps agreed to

Example:

·  I believe that you’re a very considerate and loving mother and do not want to burden your working children too much by asking them for a ride to have your annual mammogram.  But my concern is your own health and your quality of life.  Actually, by asking them to give you a ride, they also learn about the importance of mammography screening and breast cancer detection.  This way, everyone in the family learns about mammography through your example.  What do you say?  I suggest that you ask your children to arrange a ride for you to get a mammogram and tell your daughter that she should get mammograms when she is 40 too. 
   
  Don’t you agree?

e.  Managing differences

When you have confirmed that a difference of opinion exists and are willing to consider alternatives, you need to manage the differences by doing some or all of the following:

(i)  Explore the difference: 

· State or check what’s important

· Temporarily change some of the conditions that lead to the differences

(ii)  Invite or suggest alternatives

(iii)  End the discussion

· Acknowledge the other person’s right to differ

· Explain what one’s position is and why

f.  Giving and sharing information

When giving presentations, whether to one person or a group, you not only plan for the presentation but also need to continually test for understanding during the presentation.  Is the audience paying attention?  Are they nodding their heads in agreement?  In planning, one needs to prepare mainly four parts:

(i)  Introduction: what will be presented

(ii) Contents

(iii) Summary: what has been presented

(iv) Questions and Answers

6.2 Using Telephone Communication Efficiently

As an LHA, you will need to talk with people about some health issues over the phone.  In order to use telephone communication efficiently, it is important to understand the special characteristics of telephone communication:

1. Voice Control: Non-verbal communication, such as gestures, is absent during telephone conversation so voice control is even more important.  In telephone communication, the voice needs to be clear and pleasant, not too loud, and not too soft.

2. Identifying the Caller:  Due to the absence of visual aids, the caller needs to identify him/herself at the beginning of the conversation.

3. Know the Receiver’s Readiness: The person you are calling may not be ready to take your call.  The receiver may be taking a nap, tending to a child’s needs, or just getting ready to step out of the house.  When the person answers, identify yourself, explain why you are calling, and ask whether or not it is convenient to talk.  If not, ask when is a good time and schedule an appointment to call.

4. Length of a telephone conversation:  A telephone conversation needs to be short and concise.  The caller needs to plan the objectives of the conversation and the call needs to end when all the objectives have been accomplished. 

5. Leaving a message:  When no one answers the phone, be prepared to leave a message.  To leave a message, the caller still needs to identify him or herself clearly, to briefly state the purpose of the call, leave a phone number, including the area code, and the best time to call or when you will call again.  It is a good practice to read the phone number slowly and clearly.  It is also important to remember that many non-English speakers do not answer the phone but instead screen calls waiting to see if the caller speaks Chinese.  If no one answers the phone, do not forget to try speaking Chinese too.  

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6.3 Be A Good Interpreter 35

Because the Asian population consists of a large proportion of recent immigrants who are non-English speakers, you may need to interpret for women who cannot overcome the language barrier. 

Simply being bilingual does not qualify someone to be a medical interpreter.  Being an interpreter involves linguistic, cultural and international components.  Interpreters need to have excellent listening and comprehension skills in addition to a well-developed memory.  They must also have a good knowledge of medical terminology involving breast cancer, mammography, cervical cancer, and Pap smear testing.  Above all, they must maintain high ethical standards and professionalism.

In order to be a good interpreter, you need to keep in mind the following points.

1. The Interpreting Session

a. Arriving at the appointment

(i)  When you accept an appointment, you should already know the patient’s name, the appointment day, time, and location.

(ii) Please arrive at the appointment 10 to 15 minutes before the scheduled time.

(iii) Upon your arrival, check in with the receptionist. 

       Tell the receptionist your name and who you are there to interpret for.

b. Introducing yourself

Introduce yourself to both the patient (if you don’t know her) and the health care provider in a culturally appropriate way.  Explain, in English and Chinese, that you are the interpreter and that you will be interpreting everything that is said and that you will keep all information confidential. 

2. After the Appointment

Tell the Healthy Asian Americans Project office that the appointment has been completed and report any problems that resulted from the appointment.

3. Code of Ethics

The medical interpreter will:

a. Maintain client confidentiality

All information regarding patient care, including verbal, printed, and electronic resources or documents, must be maintained as confidential information.  The interpreter will not contact any resources for the patient without prior permission from the patient.  Also, the patient must be present or be a participant in a three-way call.  Furthermore, verbal communications, including phone calls, that discuss patient information, must take place in non-public areas.

b. Interpret accurately and completely the content and spirit of what is said

The interpreter should interpret accurately in the tone and spirit of the original messages without filtering or censoring any information.  The interpreter should interpret any side conversations that take place in the presence of the patient.

As a non-medical professional, you may not know all the medical terms used.  Don’t feel bad about that and never pretend that you know everything.  Tell the health care provider and patient that you are not familiar with a specific term and get an explanation.  A glossary of medical terms is included in the back of the manual to assist you with learning important and frequently used medical terms.

(i) Remain impartial

· The interpreter should be aware of any personal biases and opinions that may affect an interpreting situation and repress them or withdraw from the interpreting assignment if necessary.

· The interpreter should not attempt to influence the patient in any way.

· The interpreter should not counsel, advise, or interject personal opinions even when asked by the patient or the health care provider.  The only exception is when informing the provider of the client’s cultural beliefs and practices.

(ii) Maintain a professional distance

· The interpreter will respect the patient’s personal/emotional privacy and will not ask any personal or probing questions outside the scope of the interpreting tasks.

(iii) Use discretion in accepting assignments

· The interpreter shall refrain from interpreting in any situations where there may be a conflict of interest.

· The interpreter has the right to not participate in a “specific aspect of patient care based on their values, ethics and religious beliefs.”

c. Convey cultural differences

The interpreter should convey any cultural differences when appropriate.  Your cultural competency in Chinese American culture and American culture will play an important role in helping patients get annual mammography:

(i)         It makes more effective use of time with patients

(ii)        It increases disclosure of patient information

(iii)       It helps with negotiating differences

(iv)       It increases patient compliance with treatment protocol

(v)        It positively affects clinical outcomes

(vi)       It decreases stress

(vii)      It builds trust in a relationship

(viii)     It increases patient satisfaction

d. Keep a low profile

The interpreter should remain as neutral as possible.

e. Refuse compensation from patients

The interpreter should not accept any compensation from the client(s).

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