THE INTERNET & THE FUTURE OF MARKETING:
AN INTERACTIVE EXPLORATION
An interactive examination of the changes in marketing that parallel the developement of the internet
Brady M. Nemmers
College of Literature, Science and the Arts
University of Michigan, Ann Arbor
Christina R. Kreger
College of Literature, Science and the Arts
University of Michigan, Ann Arbor
TABLE OF CONTENTS
introduction: the changing face of marketing
traditional
marketing: a twitching dinosaur
wondernet
to the rescue: with a link and a smile
what the experts say:
internet marketing
the
future is now: on line marketing for the twenty-first centery
conclusions and other insightful ramblings
bibliography