THE INTERNET & THE FUTURE OF MARKETING:

AN INTERACTIVE EXPLORATION



An interactive examination of the changes in marketing that parallel the developement of the internet

Brady M. Nemmers

College of Literature, Science and the Arts

University of Michigan, Ann Arbor



Christina R. Kreger College of Literature, Science and the Arts

University of Michigan, Ann Arbor

TABLE OF CONTENTS


introduction: the changing face of marketing

traditional marketing: a twitching dinosaur

wondernet to the rescue: with a link and a smile

what the experts say: internet marketing

the future is now: on line marketing for the twenty-first centery

conclusions and other insightful ramblings

bibliography