CSCAR

The Center For Statistical Consultation and Research
3550 Rackham Building University of Michigan Ann Arbor, MI 48109-1070
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Introduction to Survey Design: Data Collection, Questionnaire Design and Response Processes

Wednesday, May 30, 2012
Fred Conrad

This workshop will present an overview of available modes and methods of survey data collection as well as an introduction to the survey response process and implications for questionnaire design.  Participants will gain an appreciation of the tradeoffs inherent in survey design decisions and how design can affect data quality and survey errors. Topics will include:

Survey errors, in particular measurement, coverage, and nonresponse error.

What to consider when selecting a data collection method for a particular research question.

Measurement (response) error and how to reduce it through question wording/format and questionnaire structure.

The role of the interviewer and interviewer effects

Instructor

Fred Conrad is a Research Associate Professor with the Institute for Social Research, Program in Survey Methodology at the University of Michigan, and an Associate Research Professor with the Joint Program in Survey Methodology at the University of Maryland. His research interests include conversational interaction, especially in survey interviews; adaptive interfaces in web surveys, including animated or virtual interviewers; usability of electronic voting systems; pretesting methods. He has taught numerous courses focusing on the social and cognitive foundations of survey measurement and survey data collection methods, among others. 

Audience

Interested researchers or scholars.

Prerequisite

Introductory course in statistics, even if several years ago.

Provisions

Enrollees will receive lecture notes. Morning refreshments will be served.

Dates & Times

Wednesday May 30, 2012, , 9:00 AM - 5:00 PM

Location

Rackham Bldg, 3rd floor, Earl Lewis Room

Fees

Registrations on or before May 16, 2012
• $180 for University of Michigan affiliated faculty, staff and students
• $400 for others

Registrations after May 16, 2012
• $215 for University of Michigan affiliated faculty, staff and students
• $500 for others

Please make check payable to CSCAR-University of Michigan, or give the University of Michigan short code to be billed. Send check to CSCAR, 3550 Rackham Bldg., University of Michigan, 915 E. Washington St., Ann Arbor, MI, 48109-1070.

Registration

Call CSCAR at 734-764-7828. Enrollment is limited.