Bibliography

Bayne-Powell, Rosamond, Mrs. Eighteenth Century London Life. London: J.Murray, 1937.

This work provides an effective overview of London social life, focusing on minor details of daily life. Bayne-Powell offered a helpful section on newspapers, and advertising.

Black, Jeremy. The English Press in the Eighteenth Century. London: Croom Helm, 1987.

Black addresses the development of the early English press. He addresses censorship, distribution, cost, and content, as well as the impact of the press on English society. He devotes a section wholly to advertisements. In this section, he examines how ads changed over the course of the 18th century. He discusses their growing prominence in newspapers and the type of products that were generally advertised. He also addresses advertising strategies.

Cody, Lisa Forman. "'No Cure, No Money,' or the Invisible Hand of Quackery: The Language of Commerce, Credit, and Cash in Eighteenth-Century British Advertisements." Studies in Eighteenth-Century Culture 28 (1999): p. 103-123.

Cody discusses the format of typical eighteenth-century newspaper advertisements, especially those of quack doctors. She addresses fraudulent advertising tactics and their appeal to the public's growing trust in and use of credit. Cody also provides duplications of eighteenth-century ads and certificates of authenticity.

Doherty, Francis. A Study in Eighteenth-Century Advertising Methods: The Anodyne Necklace. Lewiston: The Edwin Mellen Press, 1992.

This work examines eighteenth-century quack advertising, and specifically, the circumstances around the Anodyne Necklace. Doherty provides numerous examples of eighteenth-century advertisements, and charts the general evolution of advertising method and politics in the eighteenth-century.

Gay, John. The Beggar's Opera. Mineola, New York: Dover Publications, Inc, 1999.

John Gay's famous opera/musical drama detailing the antics of Macheath. Gay mocks marriage and class systems. The major characters are liars, cheats, drunks, and criminals.

Heal, Sir Ambrose. The Signboards of Old London Shops. London: B.T. Batsford Ltd, 1947.

This work provides detailed information about London shop signs, including the typical graphics used for each particular trade. Heal includes a large number of graphics and offers additional information about bill heads, shopping streets, painters of shop signs, and tradesmen's cards.

Johnson, Nichola. Eighteenth Century London. London: Board of Governors of Museum of London, 1991.

Johnson's work includes many high-quality graphics, such as paintings of London streets complete with street signs. It also offers pictures of the marketplace and serves as a useful cultural overview of eighteenth-century London.

McKendrick, Neil, John Brewer and J.H. Plumb. The Birth of a Consumer Society and the Commercialization of Eighteenth Century England. Bloomington: Indiana Press, 1982.

This work examines the rise of capitalism and the consumer society in Eighteenth-Century England. McKendrick examines multiple advertising methods, including shop bills, newspaper advertisements, and promotional stunts. One chapter focuses exclusively on the advertisements of George Packwood while another section focuses on fashion trends and advertisements. This work also contains the duplicated content of many eighteenth-century ads.

Public Advertiser. London, 6, 11, 12, January, 1764; 16, 24, 29 February, 1764; 1 March 1764; 15, 17, 24 January 1794; 10, 15 February 1794. Microfilm. Woodbridge, CT Research Publications Inc., 1986.

A typical eighteenth-century London newspaper that contained a multitude of advertisements. Advertisements in this paper ranged from quack remedies to sailing ships.

Schwartz, Richard B. Daily Life in Johnson's London. Madison, WI: University of Wisconsin Press, 1983.

Schwartz provides a great deal of information on street life in eighteenth-century London. His in-depth description gives the reader a sense of what real life was like at this time.

Stone, Lawrence. The Family, Sex and Marriage in England 1500-1800. New York: Harper & Row, 1977.

This work primarily examined marriage and family relations in England. It also contained illustrations pertinent to advertisement material.

Woodiwis, Audrey. The History of the Covent Garden: Covent Garden Through The Years. London: Gabare Ltd., 1980.

Woodiwis' brief work addresses Covent Garden. Woodiwis goes into great detail about the neighborhoods surrounding Covent Garden and the social environment of the area, including information on signboards and non-printed advertisements.