Achen for Change
By Matthew S. Schwartz
and David Guipe
Political Science professor Christopher Achen, who worked as an ABC
analyst on election night, explains how every network got it wrong — twice
— and suggests the changes he would love to see in 2004.
The renowned political scientist Christopher Achen spent his undergraduate
days at UC-Berkeley studying political science, and went on to get his
PhD at Yale, specializing in the relatively new field of quantitative methods.
He taught at Berkeley for 10 years, the University of Chicago for six,
and is currently in his eleventh year at U-M.
Professor Achen recently took a break to chat with us about his involvement
as an ABC analyst in this year's presidential election. After being right
in the middle of the action on election night, he offered us an explanation
of what went on behind the scenes on election night, and what he hopes
will never happen again.
Michigan Review: How can networks project a winner the moment the
polls close? How does the system work?
Christopher Achen: When they project, at the time the polls close, they
are projecting just on the basis of exit polls. Sometimes exit polls plus
sample precincts. But more commonly, just exit polls, so they have not
seen a single real vote when they call it at or before the polls close.
MR: How do you guys call it?
In principle, it’s a straightforward statistical problem. You interview
people leaving the polls, you interview a sample of perhaps 2,000 or 3,000
people in a typical state - sometimes more in a big state, a very diverse
state. That gives you an estimate of what the vote proportion was for the
two candidates. If that difference is big enough, and if the sample is
big enough, then it’s just like a national public opinion poll, and you
can be certain up to a certain margin of error, with calculations that
are familiar from statistical textbooks, of how likely that margin is to
be correct. The problem is that some people don’t like to talk to the exit
pollsters, and that means it’s not really a textbook problem, and so the
calculation that they sometimes use isn’t very accurate and that’s what
gets them into trouble.
MR: Why are people that vote Democratic more likely to answer exit
polls than Republicans?
That’s a very hard question. I studied this at one point over a weekend
on a little contract from VNS three years ago with a couple of other people.
The problem appears to be that more educated people are more likely to
answer the exit polls. And in particular, people with education beyond
the college level, are a great deal more likely to answer exit polls than
the other people. Those people tend to vote democratic, and that over represents
them. So it’s not a Democratic bias at all, but it’s real.
MR: You mentioned the Voter News Service. What exactly do they do?
They are the people who conduct the interviews on the exit poll, do
the sampling of sample precincts, and also keep track of the actual vote
as it comes in, all in one central location in New York - namely, the World
Trade Center. All the networks, plus the Associated Press, all get exactly
the same information. They are the clients for VNS, they pay for it, and
in return for that money their employees can sit in front of a computer
screen that night and look at all of the data that VNS has.
MR: Is the system effective?
Yes and no. It works very well a lot of the time. It enables the networks
to call the states that are one-sided. So they were able to call Utah for
George Bush, for example, and the District of Columbia, and Vermont, for
Gore, because the exit polls are so clear in those cases that they get
the right answer early. In the close states, if you’re patient enough,
they will give you the right answer also. But the networks are not always
patient.
MR: As we saw. Would you change the system in any way? If you would
change it, what would you do differently?
I’d certainly like to change it. It’s a very complicated operation,
and I think we ought to go slow and think carefully about how we change
it. It would be easy to make it worse. The current system does a tremendously
good job at collecting the data - and this is a gigantic task, as you can
easily imagine. There are more than three thousand American counties. They
[VNS] get the data in quickly, they do a good job collating it with a minimum
of errors. That part of the operation is just stellar, and I think they
have a lot to be proud of. The part that needs changing is the part that
does the estimates, that constructs the information from which it would
call the states. It’s simply not very accurate. Sometimes it says 50% chance
of Gore winning when it means 90%. Sometimes it says 90% when it means
99%. Sometimes it says 99% when it means 90% or 85%. Just the technical
fix is the first thing that needs to be done.
MR: Why isn’t it accurate a lot of times? Because of the people who
don’t answer the polls?
A combination of that, and the fact that there are inevitable data errors
on election night. I’m a Montanan originally. If you think about voting
in the eastern part of Montana, there are people going to the polls there,
often in terrible weather, who are a hundred miles from a town of 5,000.
That happens a lot, across the country, and you have to get the votes in
from all of those places. They’re called in, in most instances, to the
secretary of state, and people are tired, they’ve been working long hours,
and they make mistakes. That’s just inevitable.
MR: Can you and your people who do the analyzing correct for some
of their errors?
Some. When you’re looking, for example at a black precinct and it comes
in 50-50 Democrat and Republican, you know that a mistake has been made,
and you check. So some things can be caught. In ’96 there were two people
running for the Senate in Virginia, both named Warner. That caused problems,
as you could imagine.
But as I say, I think the job that VNS does on that part of the task
is really tremendous. The statistical software partly makes errors due
to the exit poll problem we’ve talked about, and partly it’s very conservative,
statistically, in the way that it makes forecasts, and it doesn’t take
very good account of the political relationships among states. For example,
the software does not know that Ohio and Michigan are next to each other,
and that Ohio is always a little more Republican than Michigan - it doesn’t
know any of that. So it’s slow, and the combination of too much certitude
on the exit polls and not enough certitude on anything else means that
it’s erratic, and sometimes too high on its probabilities and sometimes
too low.
MR: Let’s get to specifics. How on earth could all the networks call
Florida incorrectly at 8 p.m. for Gore, and then incorrectly again at 2:17
a.m. for Bush? Do they ever consider that an incorrect guess might be devastating
to the candidates? How’d it happen?
The call at 8 o’clock was a good example of the software saying that
it was 99% likely that Gore was going to win the state. The real number,
if you’re experienced with the system, was probably 85% or 90%. So on the
decision team at ABC, there was a division of opinion about whether it
should be called or not. The other networks began calling it; we were the
last, because of this disagreement. At 2 o’clock, exactly the same thing
happened. There was evidence that it might go for Bush, but again, the
estimate was noisy, there was disagreement on |