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  Everyone Loves "Hi"Deki
Could his unconventional campaign pay off?
By Albert Feng

 Most people know of Hideki Tsutsumi, but few know much about him.  In the complacent politics of MSA, he is more progressive than John McCain, more optimistic than Bill Bradley, and has outlasted both candidates in his crusade for MSA presidency. One can spot him anywhere — in the Diag, near bus stops, or at the Commons. From time to time, he will put aside his large, simplistic block-lettered sign to climb onto the nearby steps for an impromptu campaign speech (whether anyone is listening seems inconsequential to him). It is hard to imagine what motivates a man to carry a three by four feet sign everyday and everywhere for ten months. In an exclusive interview, the Review caught a glimpse into the inner workings of this resilient candidate and his unorthodox campaign.

Unlike most candidates for MSA presidency, Hideki is an international student, hailing from Japan.  When asked why he stepped into the limelight from what is frequently perceived as a political passive minority, he simply answered that he wanted change. Running on an antiestablishment platform, Hideki is very critical of the complacency of the MSA and the political parties.  “Most students have never met the candidates running for office, and some don’t even know the name of the incumbent president.”

Because his antiestablishment platform (and perhaps a lack of support and resources), Hideki decided to adopt a very unorthodox campaign method in UM politics — going out to meet people. For two hours each day, he has engaged in active campaigning: shouting campaign slogans, giving speeches, and talking to random strangers. He does not associate himself with any political party, nor has he formed any personal support group; his campaign is a one-man crusade. 

Hideki started to campaign ten months before the elections because “the longer you campaign, “ he revealed, “the more people are going to know and remember you. My consistence also shows people my dedication and determination.” 

Whether Hideki’s strategy works, we will find out in two weeks time. But so far, his person to person campaign has already influenced the Defend Affirmative Action Party, whose candidate now also carries around a big sign. 

Hideki Tsutsumi’s campaign has certainly struck a chord with many students. Hideki predicts that his campaign will increase voter turnout this year.   Indeed, with no party support and limited funds to campaign, Hideki will have to rely on the support of those he rallied to win the election.

Will Hideki win? “I think my chances are decent,” he said. “If I win the election, I’ll flip my sign over and write ‘Hi Hideki MSA President’ so anyone can talk to me about his concerns.”

Perhaps he is a bit too optimistic; like national politics, successful insurgencies in MSA politics are rare. But whether Hideki prevails or not, his campaign certainly has raised awareness of MSA politics, and may in the long run improve MSA politicians’ responsiveness to the needs of their constituency.  

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