Coorporate Donations to B-school Growing More Than Ever

by Susan Sherrill, MBA1

This past 1994-95 fiscal year, 429 corporations, corporate foundations, professional foundations and other organizations gave a total of $5.7 million to the Business School - a 36% increase over 1993-94 corporate giving! These gifts touched nearly every aspect of the school's operation, from student scholarships and fellowships to faculty support and academic programs. Adjoining this article is a list recognizing Michigan's Corporate Associates, organizations that have chosen to invest in the B-School on an annual basis. Other major corporate giving highlights include:

* a $5 million commitment for the Tauber Manufacturing Institute, named in honor of the donor, Joel D. Tauber, an alumnus and head of Tauber Enterprises

* more than $2.5 million in commitments from The Sloan Foundation for a workshop on the "Role of the Corporation" and for the "Study of Trucking as a Service Industry"

* a $500,000 gift from NBD Bancorp, Inc., to create an endowed Assistant or Associate Professorship in Business Administration-Assistant Professor of Marketing Venkatram Ramaswamy is the first professorship holder

Peggy Carroll, Director of Corporate Development, manages corporate relations for the B-School. In approaching companies for gifts, Carroll explains, "It's a very natural kind of dialogue ... we are important to them for consulting expertise, applied research, and as a source of employees." One of Carroll's main objectives is to develop multi-dimensional relationships between companies and the B-School, of which fund raising plays one part. Carroll explains that each of the companies "brings something important to the Business School in very different ways." Indeed, companies are involved in the life of the B-School in numerous ways including:

* on-campus recruiting, mock interviews, and workshops

* a Corporate Advisory Board composed of 40 executives

* consulting and applied research with faculty members

* Executive Education programs

* participation in Multidisciplinary Action Projects (MAP)

* involvement in new ventures such as The William Davidson Institute, the Tauber Manufacturing Institute, The Corporate Environmental Management Program, and the MBA Domestic Corps

On the most rewarding aspect of her work, Carroll describes "feeling really good about the fact that I've had an impact on raising gifts that benefit the students, the faculty, and the school ... I go home at night feeling like I've helped to further develop our corporate relationships."



These organizations make annual gifts to the Business School for scholarships, fellowships, research, innovations in teaching, and other program initiatives. The 36 companies in boldface are either new Associates or past Associates who increased their level of giving this past year (moving from a given category to a higher level).


Over $50,000 (per fiscal year)AlliedSignalAmeritechAndersen ConsultingArthur Andersen & Co.AT&TChrysler CorporationCummins EngineErnst & YoungExxon Ford Motor CompanyGeneral MotorsGuardian IndustriesHelzberg Foundation Intel Corporation 3MMcGraw FoundationMerck & CompanyNBD Bank, N.A.Pepsico Procter & GambleAlfred P. Sloan Foundation Tauber Family Support Foundation Whirlpool CorporationWhirlpool Foundation Xerox


$15,001 - $50,000Abbott Laboratories AhlstromAmoco CorporationApple ComputerARCO Chemical Co.Chase Manhattan Bank Church & Dwight Company, Inc. CitibankConsumers PowerCoopers & LybrandDeloitte & ToucheDow Chemical USAGeneral Electric CompanyGeneral Signal GTE CorporationIBMJameson Foundation KPMG Peat MarwickNorthern TelecomPrice WaterhouseTenneco Inc. TRW Inc.Unilever United States, Inc.Union Pacific Union PumpUS West Lawson Valentine Foundation Zenkel Foundation


$5,001 - 15,000Aeroquip Air Products And Chemicals American ExpressARCOBP AmericaBT Foundation Chemical BankChevron CorporationClorox CompanyDana CorporationDuPontEaton Corporation Glaxo WellcomeHewlett-Packard Kraft Foods Inc.Leo BurnettEli Lilly & CompanyLockheed Martin

May Department StoresMichcon Foundation J.P. Morgan & Co. Owens CorningPhilip MorrisPPOMSociety Bank, MichiganSPX CorporationTime Warner Inc.Toyota Motor Sales U.S.A., Inc. TSG VenturesUnited TechnologiesThe Upjohn Company FoundationWestinghouse Foundation


Up to $5,000Amcast Industrial Avery DennisonButzel Long Cargill Incorporated Code Alarm Comerica IncorporatedComerica Mortgage CorporationComputer Sciences CorporationDetroit Edison FoundationEDSFirst of America Bank-Ann ArborGelman Sciences, Inc. General MillsGoldman SachsJohnson Controls, Inc.Johnson & JohnsonLeybold Vacuum Products Inc. Loomis Sayles & Company, Inc. Morgan Stanley & Co.The Northern Trust Company Peterson ConsultingPPGSC Johnson & Son, Inc.United Air LinesUSX Corporation

OTHER GENEROUS SUPPORTERSAetna Life & Casualty CompanyAlexander & Alexander of Michigan, Inc.Aluminum Company of AmericaAmerican Society for Quality ControlArkwright Foundation, Inc.Automobile Club of MichiganBaxter International, Inc.Bell AtlanticBusiness Fund for Canadian StudiesCitizens Insurance Company of AmericaCommunity Foundation of SE MichiganThe Walt Disney CompanyEastman Kodak CompanyFirst Union CorporationFPL Group FoundationFrey FoundationThe Fruehauf FoundationGeneral DynamicsHandelshogskolanHarperCollins Publishers, Inc.Herrick FoundationJohnson & Higgins of MichiganJVM and JKM FoundationKeycorpKimberly-Clark FoundationLincoln National CorporationMarion Merrell Dow, Inc.Mazda Distributors Great LakesMCI Communications CorporationMeadowbrook, Inc.Michigan Mutual Insurance Co.Mitsui Mutual Life Insurance Co.Mobil CorporationMonroe-Brown FoundationNetwork ExpressRepublic National Bank of New YorkRhone-Poulenc Inc.Royal Bank of CanadaSanyo Securities Co., Ltd.The Sycamore FundToshiba America Inc.The Trico FoundationUnited States Fidelity and Guaranty Co.Whitman Corporation FoundationYamaichi Securities Co., Ltd.

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