In Ireland these days you would be hard pressed to spot a Notre Dame jersey, hat, T-shirt or jacket. But turn a corner, enter a mail or hop onto a bus and there's a good chance you'll come face-to-emblem reading MICHIGAN.

Many of those who don U-M apparel are huge fans of football--but it's the football Americans call soccer. Most buy the University of Michigan gear from stores like Champion Sports and, when asked about their styling choice, are unsure of what the University, or even the state, is.