Cases A and B focus on the work of a Joint Task Force developed by
McDonald's Corporation and the Environmental Defense Fund, whose members
addressed McDonald's solid waste management strategy and the question of
whether to replace polystyrene packaging with paperwrap. Case C examines
the company's reaction to public concern about the sustainability of beef.
Included are a teaching note
(View 42K Acrobat file) as well as notes on life cycle
(View 40K Acrobat file) and solid waste issues
(View 21K Acrobat file).
[Complete set of printed documents
Video: "McDonald's-EDF Environmental Task Force"
This 16-minute video accompanies the written case study. Robert Langert,
McDonald's director of environmental affairs, and Jackie Prince, EDF staff
scientist, present different perspectives on the joint project. Issues
discussed include reasons for and reservations about participating,
organizational goals of the project, results, and advice for others
thinking of pursuing similar projects. [Available only by mail.
Price: $16 (includes shipping)]
Video: "Second Victory at Yorktown"
This 31-minute video examines the joint Amoco/EPA cooperative project that
addressed the reduction of pollution from a petroleum refinery. As
background, it explains pollution prevention, risk analysis, and
decision-making; it then goes on to describe the expectations and concerns
of each of the participants and finally the results of the project. The
material is intended for survey courses on environmental issues, chemical
and industrial engineering classes, and business classes on operations
management and business law (voluntary vs. mandatory programs); it is also
suitable for business managers and engineers. [Available only
by mail. Price: $22 (includes shipping)]
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This page last revised: June 28, 1999.