Corporate Strategy

Case Studies:
"Case A: McDonald's Environmental Strategy" (View 59K Acrobat file),
"Case B1: The Clamshell Controversy," (View 93K Acrobat file),
"Case B2: McDonald's Decision," (View 13K Acrobat file), and
"Case C: Sustaining McDonald's Environmental Success" (View 73K Acrobat file),

Cases A and B focus on the work of a Joint Task Force developed by McDonald's Corporation and the Environmental Defense Fund, whose members addressed McDonald's solid waste management strategy and the question of whether to replace polystyrene packaging with paperwrap. Case C examines the company's reaction to public concern about the sustainability of beef. Included are a teaching note (View 42K Acrobat file) as well as notes on life cycle analysis (View 40K Acrobat file) and solid waste issues (View 21K Acrobat file).
[Complete set of printed documents available for $11.]

Video: "McDonald's-EDF Environmental Task Force"

This 16-minute video accompanies the written case study. Robert Langert, McDonald's director of environmental affairs, and Jackie Prince, EDF staff scientist, present different perspectives on the joint project. Issues discussed include reasons for and reservations about participating, organizational goals of the project, results, and advice for others thinking of pursuing similar projects. [Available only by mail. Price: $16 (includes shipping)]

Video: "Second Victory at Yorktown"

This 31-minute video examines the joint Amoco/EPA cooperative project that addressed the reduction of pollution from a petroleum refinery. As background, it explains pollution prevention, risk analysis, and decision-making; it then goes on to describe the expectations and concerns of each of the participants and finally the results of the project. The material is intended for survey courses on environmental issues, chemical and industrial engineering classes, and business classes on operations management and business law (voluntary vs. mandatory programs); it is also suitable for business managers and engineers. [Available only by mail. Price: $22 (includes shipping)]

To Order Materials From the NPPC

Prices are shown in parentheses after each document description. Please make checks payable to "The University of Michigan/NPPC." We are unable to accept credit cards or cash. NOTE: For any orders shipped outside the U.S., please include the following shipping surcharges: All orders must be prepaid. Our Federal Tax ID number is 38-6006-309.

National Pollution Prevention Center for Higher Education
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University of Michigan
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This page last revised: June 28, 1999.