Compendium of Environmental Issues in Marketing
Briefly introduces current environmental issues in the field of marketing,
describes the intended purpose of this compendium, and suggests how to
apply it to college-level business courses.
31K Acrobat file
[Printed copy available for $1]
Organized by topic, it cites more than 200 relevant books, articles,
reports, case studies, and websites. Includes contact information for six
mentor faculty and eight case study publishers.
View text [Printed copy available for $1.50]
Alphabetically lists and describes the "hundred best" publications cited
in the Resource List, including all 26 case studies.
61K Acrobat file [Printed copy available for $1.50]
Course Syllabi Contains syllabi from environmental marketing
courses taught by Mark Cohen (Vanderbilt MBA course) and Gail Kirby (Santa
Clara University undergraduate course). Includes discussion questions and
2,472K Acrobat file [Printed copy available for $1.50]
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Center for Sustainable Systems*
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*formerly the National Pollution Prevention Center for Higher Education
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last revised: June, 1999.