Compendium of Environmental Issues in Marketing
Introduction
Briefly introduces current environmental issues in the field of marketing,
describes the intended purpose of this compendium, and suggests how to
apply it to college-level business courses.
31K Acrobat file
[Printed copy available for $1]
Resource List
Organized by topic, it cites more than 200 relevant books, articles,
reports, case studies, and websites. Includes contact information for six
mentor faculty and eight case study publishers.
View text [Printed copy available for $1.50]
Annotated Bibliography
Alphabetically lists and describes the "hundred best" publications cited
in the Resource List, including all 26 case studies.
61K Acrobat file [Printed copy available for $1.50]
Course Syllabi
Contains syllabi from environmental marketing
courses taught by Mark Cohen (Vanderbilt MBA course) and Gail Kirby (Santa
Clara University undergraduate course). Includes discussion questions and
student asssignments.
2,472K Acrobat file [Printed copy available for $1.50]
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last revised: June, 1999.