Compendium of Environmental Issues in Marketing

Introduction

Briefly introduces current environmental issues in the field of marketing, describes the intended purpose of this compendium, and suggests how to apply it to college-level business courses.
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Resource List

Organized by topic, it cites more than 200 relevant books, articles, reports, case studies, and websites. Includes contact information for six mentor faculty and eight case study publishers.
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Annotated Bibliography

Alphabetically lists and describes the "hundred best" publications cited in the Resource List, including all 26 case studies.
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Course Syllabi

Contains syllabi from environmental marketing courses taught by Mark Cohen (Vanderbilt MBA course) and Gail Kirby (Santa Clara University undergraduate course). Includes discussion questions and student asssignments. [Available only by mail. Price: $1.50]

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last revised: June, 1999.