Retailers have also taken advantage of the ability to encode messages into music by playing subliminal tapes to secretly persuade shoppers. Some web sites offer tapes of upbeat jazz or Latino music, "under" which are recorded messages geared to push consumers to spend or deter them from stealing.
"Don't worry about the
money!" or "Imagine owning it!" accompany
other audio messages
such as "Buy now and don't take it, you'll get caught!"
According to one
vendor of such materials, sales are reported to have been increased
by 15% and thefts decreased by 58% by stores who used the tapes.
According to several "experts", recording subliminal messages under music can not only persuade people to buy instead of steal, but it can also change our lives. "Self-Help" subliminal audio tapes can be found in bookstores, on the web, in shopping malls and in mail-order catalogues. Anytime you can listen to a cassette or CD -while sleeping, driving to work, jogging outside or cooking dinner, for example- you can learn a new language, quit smoking, lose weight or improve your attitude without having to consciously participate in the change. Though you may not be aware of what you're hearing, parts of your brain are still acquiring information.
*Click on the brain to read more about this process.
"Behavior modification software" can run on any laptor or PC along with other programs, and the latest available packages cost anywhere from $50.00 to $500.00. Websites offer software to help users learn how to make their own subliminal messages or to run pre-fabricated ones across the screen.
In the 1950's, James Vicary claimed he had inserted hidden images into the movie "Picnic." In between scenes, images of popcorn and fountain drinks flashing on the screen reportedly increased sales of both items during the movie when it was shown at a New Jersey theater.
Are subliminal messages real? Do they work? When did they begin? Follow the menu to our history, psychology, legal issues and gallery pages to decide for yourself.