Memory 11/17/98

Memory structures

Episodic vs. Semantic vs. Procedural memory

Organizational Processes in Memory

The Schema

Social Psychology: The Power of the Situation

Conformity

Sherif Paradigm

Private acceptance

The Asch Paradigm

Public compliance

Looks at how the real or imagined presence of others (a.k.a., the social situation) influences individual behavior.

Autokinetic Effect--The illusion that a stationary spot of light is moving when viewed in a darkened room.

Main Points:

The task is very ambiguous (estimates of movement ranged from 2 inches to 80 feet!)

Using an ambiguous stimulus, found that group norms quickly formed.

When tested privately, even a year later, subjects stick to group norm.