PSY 380 Social Psychology January 20, 2000
Today's Topic:
Effects of Priming
on Behavior
Announcements
Section 012 (Mischa Thompson, Th 12-2) has been moved to 110 Dennison
Paper Assignment 1 handed out in section
Schemas
knowledge structures
when we encounter objects our schemas are activated for use in processing the object
suggests we can have some control over schema use
but what if we don't know the schema is activated?
Priming
Schema is brought to mind, can influence information processing, without perceiver being aware of it
Bargh, Chen, & Burrows (1996)
Priming schemas influences evaluation
Can priming schemas influence behavior?
The Principle of Ideomotor Action
Experiment 1 Priming Trait Constructs
Unscramble the sentence using 4 of the words
they her bother see usually
they her respect see usually
they her send see usually
Procedure
Results
Discussion
Priming trait constructs can influence behavior
If schemas are sets of knowledge, activation of a subset of that knowledge might activate other pieces as well
associative network model
Experiment 2 Priming Person Schemas
Procedure
Results
Discussion
priming one part of the schema activates other parts of the schema
support for associative network model
Can you just prime the person category, and get activation of the stereotype? Will this influence behavior?
Experiment 3 Priming general categories
Procedure
Results
Discussion
Follow-up Experiment Chen & Bargh, 1997