PSY 380Tuesday March 21, 2000

Today's Topic:

Stereotypes & Prejudice I

Announcements

Coffee Talk today and at alternative time: Friday 3/24 10am

Course feedback

Stereotypes and Prejudice

stereotypes:

prejudice:

discrimination:

Stereotypes: How do they form?

socialization

outgroup homogeneity

illusory correlation

What function do they serve?

Macrae, Milne, & Bodenhausen (1994)

Macrae et al. (1994) results

Main findings of research on stereotypes

Theories of Prejudice

Old-Fashioned Racism:

Modern Racism:

Implicit Racism:

Can we be prejudiced and not know it?

explicit prejudice:

implicit prejudice:

Measuring implicit prejudice

Reaction time paradigms

RT: amount of time taken to respond to a stimulus

RTs can be affected by previous exposure to stimuli ("priming")

Fazio et al. (1995)

Wittenbrink et al. (1997)

Greenwald & Banaji (1998)

Implicit Association Test

Take-Home Points