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Table of Contents

Conformity & Compliance Today’s Plan

Definitions

Definitions

Why do people conform?

INFORMATIONAL SOCIAL INFLUENCE

Sherif’s Autokinetic Effect Experiment

NORMATIVE SOCIAL INFLUENCE

Asch’s Line-Judgment Experiment

Social Norms

How deep is the conformity produced by informational vs. normative social influence?

Conformity & Compliance Today’s Plan

Addressing midterm feedback...

Author: Barbara L. Fredrickson, Ph.D.