Table of Contents
The Need to Justify Our Actions & The Need to Maintain Self-Esteem Today’s Plan Festinger’s COGNITIVE DISSONANCE THEORY Cognitive Dissonance Theory: Ways to Reduce Dissonance The Need to Justify Our Actions & The Need to Maintain Self-Esteem Today’s Plan Insufficient Justification: Festinger & Carlsmith (1959) Insufficient Justification: Festinger & Carlsmith (1957) The Need to Justify Our Actions & The Need to Maintain Self-Esteem Today’s Plan Post-Decision Dissonance Post-Decision Dissonance: Brehm (1956) Post-Decision Dissonance: Brehm (1956) Post-Decision Dissonance: Brehm (1956) COGNITIVE DISSONANCE THEORY The Need to Justify Our Actions & The Need to Maintain Self-Esteem Today’s Plan Self-Affirmation Theory (Steele & his colleagues) The Need to Justify Our Actions & The Need to Maintain Self-Esteem Today’s Plan |
Author: Serena Chen |