Table of ContentsGood afternoon... Attitudes & Persuasion Today’s Plan What is an attitude? Components of Attitudes Attitude Object: DENTIST Attitudes & Persuasion Today’s Plan Two Routes to Persuasion Two Routes to Persuasion Elaboration Likelihood Model (ELM) PPT Slide 2 Elements of Persuasion PPT Slide Element of Persuasion: Target/Audience Han & Shavitt (1994) Han & Shavitt (1994) 2 Elements of Persuasion Midterm Feedback |
Author: Barbara L. Fredrickson, Ph.D. |