The Attitude-Behavior Challenge

Table of Contents

The Attitude-Behavior Challenge

Attitude-Behavior Consistency

When will Behaviors Match Attitudes?

Changing Spontaneous Behaviors

When will Behaviors Match Attitudes?

Theory of Planned Behavior(Ajzen, 1985)

Changing Planned Behaviors

Increasing Perceived Behavioral Control: Removing Barriers to Behavior Change

Hypocrisy Interventions

Hypocrisy Intervention ExampleDickerson, Thibodeau, Aronson & Miller (1992)

Results of Dickerson, Thibodeau, Aronson & Miller (1992)

How Behavior Change Interventions Can Backfire

The Overjustification Effect

Reactance