Factorial Designs

Experiments with more than one independent variable

Factor = Independent Variable

Two factors (IVs) create a two-way design
 

Design Names

Derived from number of variables and number of levels per variable

2 IVs with 2 levels each is a 2 X 2

3 IVs with 2 levels each is a 2 X 2 X 2

2 IVs, one with 2 levels and one with 3 levels is a 2 x 3
 

More Terminology

Each condition is also referred to as a cell

In a 2 X 2, there are 4 cells

In a 2 X 2 X 2 there are 8 cells
 

Main Effects

Effect of IV #1 on DV ignoring IV #2

Also effect of IV #2 on DV ignoring IV #1

How can we find main effects?
    - ANOVA source table
    - Line Graphs
 

Interactions

IV #1 affects DV differently depending on the level of IV #2

You must always explain your interactions because there are many kinds

Non-parallel line graphs suggest interaction
 

Finally...

A significant interaction makes it difficult to interpret main effects

Always focus on the higher order comparison, in this case the interaction

Crossover interaction is the ideal result

 
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