HEALTH BELIEFS AND BEHAVIORS

I. FACTORS ASSOCIATED WITH HEALTH BEHAVIOR

A. LEARNING

B. SOCIAL AND EMOTIONAL

C. PERCEPTION AND COGNITION

II. MODELS OF HEALTH BELIEFS AND BEHAVIOR

A. HEALTH BELIEF MODEL

B. THE THEORY OF REASONED ACTION

C. THE THEORY OF PLANNED ACTION

D. PROTECTION MOTIVATION MODEL

III. MODELS FOR ATTITUDE CHANGE AND APPEALS

A. FEAR APPEALS

B. INFORMATIONAL APPEALS