Discussion Questions for Health Beliefs Readings

Due by 2/14/01

- Why might health consciousness be important? (Gould)

- Do you think that the items that Gould used to measure Health consciousness are actually measuring health consciousness?

- How does the personal relevance and the perceived prevalence of a disorder effect individuals’ perceptions of how serious the disease is? (Jemmott et al.)

- What were some of the things that you learned from Jason’s article on his experiences with media interventions that you are going to incorporate in your own PSA? (Jason)

- Why do you think Jason was successful in his pooper-scooper intervention?

- Do you think that using more underrepresented people in mass media PSA’s will improve the effectiveness of these ads for those populations?