SAPAC’S SEXISM IN ADVERTISING CAMPAIGN

ALL TIED UP ACCURIST WATCHES LTD Next Ad

Accurist unnecessarily uses nude women bound and tied up in their jewelry in order to sell watches. This is an advertisement for a watch, but it is presented as an ad for a woman that is confined and vulnerable. Instead, the product is used in a violent manner, which is not the how a watch is intended to be used. This image promotes violence by glamorizing it.

 


CONTACT
Accurist Watches LTD
Asher House
Blackburn Road
West Hampstead
LONDON NW6 1AW
t: +44 (0)20 7447 3900
f: +44 (0)20 7447 3949 www.accurist.co.uk

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SAPAC
715 N. University, Suite 202,
Ann Arbor , MI 48104
Phone: (734) 998-9368
TTY: (734) 998-8595
24-Hour Crisis: (734) 936-333