SAPAC’S SEXISM IN ADVERTISING CAMPAIGN
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This woman is spread out on a table in a restaurant or bar with her
legs spread open. Furthermore, she has an emotionless yet scared
expression. She is popping out of her dress. This is an
incredibly vulnerable position for a woman to be in, and because she
is on a table of some sort, she is further objectified by the
implication that she is a table setting or the next course to a
meal. The ad portrays her as exposed and exploitable.
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