SAPAC’S SEXISM IN ADVERTISING CAMPAIGN
MY WATCH… MY HANCUFFS Previous Ad | Next Ad
In this advertisement, Diesel is selling a watch by demonstrating its use as handcuffs. This is problematic because it encourages violence by promoting the binding of women. A woman who cannot use her hands has no physical agency and cannot stand up for herself. Diesel is equating violence with sexiness.
CONTACT
Advertising Department
Diesel s.p.a.
7 Via Dell'Industria
36060 Molvena (VI)
ITALIA
Diesel Store
770 Lexington Avenue
New York , NY 10021
Tel: 212-308-0055
Fax: 212-308-2299
www.diesel.com