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Here, Dolce & Gabbana is recreating an 18th century painting: the colors are dark and muted and the male models pose austerely with objects celebrating the science, art, and history of the Western world (busts, leather-bound books, pistols, armor, telescopes, chalices, fine furniture, framed by opulent architecture). It is against this backdrop a thin, emotionless woman is propped—so pale she seems to glow—standing in stark contrast to the men behind her who don thick garments of leather, denim, and wool. This ad drives home the notion that women are out of place in the Western historical context. The frailty of her position and vulnerability in her shy attempt to cover herself complete the sexist nature of this ad.
Contact Information:
Dolce & Gabbana
Via Goldoni, 10
20129 Milano - Italy.
Tel. 39.02.774271
www.docegabbana.it