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This advertisement acknowledges women motorcycle riders, which in itself is rare. The woman is putting mascara on using her motorcycle as a mirror. This represents the idea that women can still be feminine while doing “masculine” activities. The text in this advertisement is also very empowering. It lists multiple things that women are traditionally “supposed” to do, but says at the bottom, “Or, not”. This gives women the choice to follow gender-stereotypes or break out of them. It also somewhat mocks society for even having these stereotypes.
Contact Information:
Harley-Davidson Investor Relations
Harley-Davidson, Inc.
3700 West Juneau Avenue
Milwaukee, Wisconsin 53208
http://www.h-d.com