Next Ad
This advertisement acknowledges that a woman can perform activities from multiple walks of life, such as running errands—traditionally a domestic task, and running laps—traditionally an athletic, and therefore, masculine, task. It breaks conventional gender stereotypes. Also, because it does not contain any people, it does not objectify or inappropriately eroticize women. Furthermore, the slogan does not patronize or look condescendingly upon women.
Contact Information:
Kraft Foods, Incorporated
www.kraftfoods.com
3 Lakes Drive
Northfield, IL 60093
Phone: 847-646-2000 Fax:847-646-600