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You Know You Want It
This advertisement is problematic for several reasons. First, communicates to the viewer that “no” really means “yes,” and that women enjoy – or should enjoy – street harassment. This kind of thinking not only encourages sexual violence, but it also teaches women that they need external validation to feel beautiful. Secondly, Noxzema glorifies an unattainable standard of beauty by depicting a young woman with an anatomically impossible body shape. Finally, this advertisement perpetuates negative stereotypes about male blue collar workers, particularly those in construction work.
Contact Information:
Procter & Gamble
169 E Grand Avenue
St. Louis, Missouri 63147
http://www.pg.com/en_US/index.jhtm