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We Are Family
This advertisement sends a very positive message. In a world where women of color are almost always exoticized or shown as sexual aggressors, this Skechers ad portrays the love a woman has for what appears to be her daughter. With the slogan, “Nothing compares to family”, coupled with the warm embrace shared by both females, the ad exudes happiness, confidence, and overall success in the world of advertising.
Contact Information:
Skechers
228 Manhattan Beach Blvd.
Manhattan Beach, CA 90266
www.skechers.com