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This advertisement objectifies women in a way that reduces them to body parts, implying that women solely exist to physically satisfy men. This characteristic, shown in all sexist advertisements, is exemplified in Wakeboard Nebraska’s as the viewer is only able to see bikini-clad torsos with paper bags covering the heads of the models. By reducing the women to mere bodies, Wakeboard Nebraska hints at what a so-called perfect woman might be in a society which values women for their bodies, rather than for their strength of character. Wakeboard Nebraska also uses sex-role stereotypes to portray women as submissive and subordinate. By placing paper bags over the heads of models, Wakeboard Nebraska implies that a woman’s role in life is to be seen and not heard. This message not only continues to propagate the sexist stereotype that woman should be submissive and subordinate to male authority, but even more importantly, this idea of submission also contributes to what many scholars call a “rape culture.
Contact Information:
Ronnie Romero
1838 Maze Ct.
Lincoln, NE 68521
http://www.wakeboardnebraska.com/