On to the bad....

In this advertisement, Samsonite shows Jane Clayson, a TV journalist, traveling to what the audience can assume to be her next story.  The audience sees a strong, intelligent, and successful woman.  Rather than objectifying Jane Clayson into a sexual entity, Samsonite portrays her as an equal to men in the same field.

Contact Information:

Samsonite Corporation
Consumer Relations
PO Box 90124
Allentown, PA 18109
http://samsonite.com/global/globl_homepage.jsp

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