Bus Signs
Bus signs are a remarkably effective way to convey your message to the ever-growing number of campus commuters, including students, faculty and staff.
Availability
Buses are large enough to accommodate
30 to 50 sets of bus signs, depending on the width of the signs (a "set" is 30 signs). You can reserve bus sign space for as many weeks as your budget permits, up to a semester at a time. For no extra charge, SORC drivers will replenish signs that are up for an extended period of time. Just drop off 10-15 more copies of your bus sign at The SORC every four to six weeks.
Content Requirements
All basic content requirement established by The SORC apply, most importantly: the name of the student organization or department must be visible on all bus signs. Letters must be at least ½-inch tall.
Hint: Successful bus signs are those that are colorful, eye-catching, and concise. Most people on buses are on the go, and they do not have the time (or attention span) to read a lengthy flier.
Deadlines and Placement
Bus signs are installed on the university buses on Tuesday evenings and Friday mornings:
 All signs must be
submitted before 10:45 p.m. on Monday evening for placement on Tuesday, and Thursday at 5:00 p.m. for placement on Friday. You may submit bus signs for Tuesday placement as late as 3:00, but a $10.00 late fee applies. Tuesday signs can only be placed on Tuesdays, and Friday bus signs can only be placed on Fridays. Although drivers place signs at a time when most buses are likely to be present, they cannot always place all 30 of your signs on different buses. In some cases, they place two signs on some buses in order for all of them to be placed. |
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Construction Guidelines
Height: The height of bus signs is
dictated by the slots into which they fit. All signs must be mounted onto poster board that is exactly 11 inches tall. If your signs are not cut exactly 11 inches tall all the way across, drivers cannot place them.
Mounting: Rubber cement is recommended for mounting; glue sticks are also good. SORC staff will mount a set of fliers on poster board for $15.00. This includes the adhesive but not the poster board backing. STAPLES ARE NOT ACCEPTABLE.
Thickness: Bus signs must be of appropriate thickness. SORC clerks will not accept signs printed on card stock, as they fall down immediately when drivers hang them. This is a waste of your organization's money. Pre-cut (recycled) bus signs are available for sale in two different sizes at The SORC. Some types of lamination are also acceptable, but get a sample at The SORC before you proceed with lamination.
Please be advised that some types of poster board are too thick, especially Crescent brand. The name is usually printed on the back of each sheet. Free samples of good and bad poster board are available at The SORC if you are not sure. SORC clerks will not accept bus signs that are too thick.
Exception:
| Signs scheduled for more than 4 weeks may be mounted on Crescent
brand if they are 17" wide or less. |
Width: A great deal of width variation is allowed for bus signs; they can be as wide as 28". Warning: 28" signs fall down more frequently than narrower signs and almost always tear when drivers take them down. Remember, too, that you are paying for the space rental by the inch. Wider signs mean more money. A set of 28-inch sign costs over three times as much as 8 ½-inch signs.
Costs
| Space Rental (per inch): |
|
| Student organizations, first week | $1.30 per inch |
| Student organizations, additional weeks | $0.90 per inch |
| Departments, first week | $2.10 per inch |
| Departments, additional weeks | $1.30 per inch |
| Bus sign mounting (per set) |
$15.00 |
| Note: Mounting does not include poster board | |
| Pre-cut poster board |
$0.25 - $0.50 |
| 28" x 22" new poster board |
$1.00 |
| Rubber Cement |
$3.00 |
| Glue sticks |
$1.00 - $2.00 |