Digital Advertising

  "Digital Diag boards" are a remarkably effective way to convey your message in full color to thousands of passers-by in the Michigan Union, Pierpont Commons, and Campus Computing Sites.  When you rent daily advertising space on the digital screens, you can expect to see your ad on eighteen different screens in the following locations:

Michigan Union:    behind Campus Information Center

Pierpont Commons:    adjacent to North Campus Information Center

Campus Computing Sites:

• Angell Hall -- two 46" displays on the main floor

• Ford School -- iMac

• Graduate Library -- iMac

• Language Resource Center -- iMac

• Learning Resource Center -- 32" display

• Public Health Library -- iMac

• Science Learning Center -- three iMacs

• Stephen Ross Athletic Academic Center -- 32" display

• School of Education 3rd floor -- iMac

• School of Social Work -- iMac

• Undergraduate Library 1st floor and 3rd floor -- iMac

• Michigan Union basement -- iMac

Locations/improvements coming soon:

• Angell Hall -- 32" displays planned for the lobby and fishbowl lounge area

• Union basement lab -- 32" display to replace iMac 

 

Availability

  In order to give every customer ample exposure, The SORC will accept no more than 30 digital advertisements at any one time.  This means that ads will show at least four times every hour in all four locations.  You can reserve ad space for as many days as your budget permits, up to a semester at a time.  Just design your digital ad (Adobe Photoshop is recommended) and e-mail it to digital-ad@umich.edu. 

Content Requirements

  All basic content requirements established by The SORC apply, most importantly: organization name must be visible on all digital ads.  All ads are subject to SORC approval.

  Hint: Successful advertisements are those that are colorful, eye-catching, and concise.  Most people are on the go, and they do not have the time (or attention span) to read a lengthy advertisement.

Deadlines & Placements

  Digital advertising screens display your advertisement via a website; Student Managers post ads to this website between 7PM and 11PM, Sunday through Thursday and between 3PM and 6PM Friday of every week.  Ads must be submitted 24 hours before the posting date. Ads must be formatted correctly before this deadline, or placement may be delayed.  Student Managers are not available to post new ads on Saturdays, so if you want your ad to run for a weekend, you must submit it and sign a contract by closing time on Friday.

Construction Guidelines

  All advertisements must be in the following format:

	.jpg format
	1024X768 pixels (768 tall; 1024 wide)
	72 dpi (dots per inch)
	"RGB" mode

For examples of digital advertising designs, see below or click here to watch the digital ad feed live.

(Click pictures for large images)

Digital Ads Live

  Click here to see current digital ads live (the same as what is seen on the actual screens).

Graphic Design by SORC Designer

	Student organizations	$12.00 / hr
	Departments	$24.00 / hr

Pricing