VAR CF0728 INDEX OF MEDIA EXPOSURE ITEMS

VAR CF0728    INDEX OF MEDIA EXPOSURE ITEMS
              COLUMNS 584-584
              NUMERIC
              MD EQ 0


        CAMPAIGN MEDIA EXPOSURE COUNT
        -------------------------------------------------------------------

        USE WEIGHT VARIABLE VCF0009/VCF0009A/VCF0009B.

        This count is available for 1952, 1956, 1960, 1964, 1968, 1972, 1976,
        1978, 1980, 1982, 1984 and 1992. It is constructed from Cumulative
        File variables VCF0724-VCF0727 by summing the number of "yes"
        responses, plus 1.

        All variables must be asked in a given year for this count to be
        calculated:  however, if all vars are asked but all are coded DK/NA (0
        in VCF0724-VCF0727), then VCF0728 is coded 0.  If at least 1 var is
        codedwith valid data during a year when all 4 questions are used by
        NES, then this value is computed.

             1.  No media
             2.
             3.
             4.
             5.  All four media

             0.  DK; NA; INAP, no post IW (1952, 1960, 1964, 1968, 1972, 1976,
                 1980, 1984, 1992, 1996); form II, III, or IV (1972); abbrev.
                 telephone IW (1984); short form or Spanish language (1992);
                 question(s) not used


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