Pabst Blue
Ribbon
Frederick Pabst was an American brewer who was born on March 28, 1836 (39). In 1844, he met Philip Best, the owner of a small but prosperous brewery located in Milwaukee (40). Pabst married Best's daughter Maria in 1864 and bought half of Best's company in 1864 (41).
After becoming partners in the business, Pabst obtained a thorough mastery of the art of brewing. He turned his attention to media campaigns to sell "Select" beer, and before long, he raised the output of the Best brewery to 100,000 barrels a year (42). The brewery was eventually converted into a public company which was slowly becoming a company under the leadership of Pabst (43).
After a few years, people began to call the beer "Blue Ribbon" because of the little blue ribbon that was attached to the bottles(44). In 1895, "Blue Ribbon" was made the official name of the beer(45).
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